Search engine optimization is here to stay, and any business that wishes to remain competitive in the digital age needs to develop a solid SEO strategy. If you’re relatively new to search engine optimization, it’s easy to become overwhelmed – and even intimidated. However, one of the reasons SEO is so popular is because it’s so easy to engage in. So if the perceived difficulty of working out an effective way to grab the attention of prominent search engines has prevented you from entering the fray, it’s high time you put those fears on the backburner. In the quest to elicit attention from Google and its contemporaries, the following pointers will serve you well.
Don’t Overuse Keywords
Integrating industry-centric keywords and phrases into web content is one of the most popular ways to get noticed by Google. Unfortunately, a number of businesses engage in wanton keyword overuse, which can have two far-reaching consequences. For starters, content that’s littered with keywords is liable to attract negative attention from people who visit your website. Unless your blog posts and feature articles are being composed by a first-rate writer, keyword stuffing is generally pretty obvious. Furthermore, if Google becomes aware of what you’re doing, your site will fall in the search rankings – which is the exact opposite of what you wanted.
Make Sure the Site Runs Properly
If there’s one thing search engines hate, its laggy websites. To curry favor with Google and provide visitors with a more fluid browsing experience, use a DIY eCommerce website builder to create a site that runs smoothly and loads within seconds. Additionally, since smart phones and tablets are now people’s browsing tools of choice, ensure that your site is optimized for mobile browsing.
Update Your Content on a Regular Basis
Google tends to show favor to sites that update on a consistent basis. Even if your business’s website is a well of insightful information, it’s not going to get much love from the world’s most prominent search engine if you go weeks – or even months – between updates. With that in mind, take care to post at least one major update each week.
It seems like every marketing expert you talk to these days has a lot to say about search engine optimization. Given how effective a well-executed SEO strategy can be, it’s no wonder people are so enthused by it. Even if your business was late in embracing search engine optimization, there’s never a bad time to hop aboard the SEO bandwagon.