When setting out to create an eCommerce website, there are a number of design choices you’ll need to make. Should you use an independent web designer or build the site yourself? Should you create templates from scratch or use convenient pre-existing ones? At the end of the day, a good eCommerce website is a labor of love, so it behooves you to put your all into marketing it. After all, what good is your site if no one is visiting? The following tips can help drive traffic to your eCommerce site, effectively earning it the attention it deserves.
1. Social Media Promotion
In recent years, social media promotion has become one of the most effective ways to spread the word about new websites – eCommerce or otherwise. For best results, inform your followers on Facebook, Twitter, Instagram and various other social media mainstays every time a new piece of content is posted to your site or a can’t-miss promotion goes into effect. Additionally, make sure to punctuate each one of these posts with a link to the site. In an effort to expand your audience, frequently encourage your followers to share and re-tweet your posts to their respective follower bases.
2. Enlist the Aid of an Online Marketing Company
If you don’t feel up to the task of marketing your site on your own, consider bringing a reliable online marketing company onboard. Companies like http://www.register.com/ are renowned for their expansive knowledge of lead generation, pay-per-click (PPC) advertising, search engine optimization (SEO) and many other types of website marketing. Placing your trust in the right online marketing company stands to give your visitor numbers a real shot in the arm.
3. Optimize Your Site for Search Engines
Search engine optimization is among the most popular modern-day marketing techniques. It’s important to note, however, that SEO comes in many different forms. For example, integrating search engine-targeted keywords into your content stands to elicit attention from Google and its ilk, as does producing content updates on a regular basis. While it seldom produces immediate results, search engine optimization is associated with a plethora of long-term payoffs – most notably, higher rankings in the world’s most popular search engines.
When it comes to eCommerce websites, smart design choices only represent half the battle. You can create the best-looking, most user-friendly website in the world, but all your effort will ultimately be meaningless if people aren’t checking it out. To ensure that your eCommerce website receives a steady stream of regular visitors, commit to social media promotion and search engine optimization and, if need be, seek the assistance of a knowledgeable online marketing company.